The Blueprint: How Healthcare Orgs Craft Design Systems

Watch the discussion between design system experts Cameron Roberson (Manager, User Experience at BCBS Louisiana), Krizia Fernando (Lead Designer, Design Systems at Evernorth), and Lee Wells (Associate Director, Enterprise Design Standards at Humana).

They discuss how building and implementing design systems differs in the healthcare industry, including the impact of digitization, regulations on patient data, accessibility, and more.

Meet the speakers

Cameron Roberson

Cameron Roberson has 15+ years experience in marketing and UX design, leading internal digital teams at advertising agencies and within healthcare to build integrated design systems that focus on usability, accessibility, and operational efficiency.

Krizia Fernando

Krizia is a product designer in the Healthtech space, focused on design systems strategy. As a systems thinker, she has crafted toolkits and operationalized processes that enable product teams to efficiently build seamless app experiences. Outside of her work, she loves connecting with peers and mentors in product design, which led her to to co-found, a platform that supports women of color breaking into a career in technology.

Lee Wells

Lee Wells has been in and around Humana Factors, User Experience, Interaction Design, and Design Standards for 16 years. He is passionate about process, reusability, and design systems. Lee’s current position as Associate Director of Enterprise Design Standards at Humana has allowed him to utilize his experiences to create and maintain an enterprise-level Design Language System.

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